ClubW Blog

This week The Tuesday Push is The Tuesday Push: “Getting word out in a co-ordinated way”. Promoting Irish Innovation Online via blogs.

Photo owned by NNECAPA (cc)

Quiet rightly, it has been decided that this weeks Tuesday Push should be about the Tuesday Push. As I have said before, I think “the Tuesday Push should provide (1) link love, (2)encouragement and also (3)constructive criticism.”

Link Love:

The original post on the Tuesday Push, including conditions etc, is here.

And here you will find some more.

If you want to sign up to have your company included in the Tuesday Push, fill in this form.

Encouragement:

To date, 14 companies have been the subject of the TP. Some have written about the feedback they have received:

• PutPlace: 13 posts.
• Toddle: 15 Posts.
• E-Write Lite: 10 posts.
• Twitter Mosaic: 17 posts.
• IGOPeople: 15 Posts.

(All figures are minimums).

That’s amazing! What a wonderful way to let the world know about you: A dozen-plus different press releases all unleashed onto the web from reliable and trusted resources.

Constructive Criticism #1 - How valuable is the Tuesday Push:

Going by the original TP post, only 3 of the 14 companies pushed so far have blogged about their experience. Doesn’t this seem odd? Why are we pushing the Tuesday Push itself when the majority of those who have benefited from it can’t be bothered writing about its usefulness.

Based on the three who have followed up the TP with an analysis of the results, the Tuesday Push is excellent at driving traffic. The secondary effects of increased search engine ranking and the resultant traffic must be even greater.

If you have been or will be the subject of a Tuesday Push, please write about the results. Don’t be an ungrateful bastard.

Constructive Criticism #2 - The quality of Tuesday Push posts:

This is rich of me considering I have only been involved in two pushes so far. However, it is very clear that to some people it is enough to write the briefest of posts in order to satisfy the first rule of the Tuesday Push.

“If you want to be pushed, you must push others”.

What sort of person expects a dozen others to write constructive posts on their product and then writes three lines with a link and an image on the products of others? Three lines that mostly consists of a product description.

If you are writing a Tuesday Push post, set yourself a goal. Find the best (or worst) thing about the product. Compare it with the competition. Evaluate the business model. Suggest partnerships. Be constructive for crying out loud.

- Anthony